I was originally planning to build an elaborate title sequence out of LEGO, and knocked out a first draft with this in mind that went with the CDF budget application. However, I just didn't like this approach. It felt cheesy, didn't look cool and gave the main gag away. If there's one thing a Magic Portal should have, is mystery and a little suspense. Plus the LEGO titles, unless I really pulled off something elaborate, would make the film look just some kiddiewink's lark, and not be so...serious enough.
...then we'd bring on the big LEGO spaceship doing its Nostromo impression. So: plain and bold lettering. Simple white on black. But not just any old thing - it was bad enough trying to get as much quality and good looks out of this ramshackle production, and I certainly didn't want to just shoot some shitty old letters on black cardboard. Simple, but elegant. Quite a few weeks passed tossing and turning along this line of thought. I can see how designers fret and worry over the smallest of details in fonts and logos. It really does matter with type. Opening titles set the tone and establish audience expectations and aren't to be underestimated.
The big, hollow letters in a serious, no-nonsense,
sharp edged, but plain sort of font on black with no sound were inspired
(i.e. swiped) from Citizen Kane. Plus, I wanted to surprise
the audience a small bit: one or two restrained title cards (if that)
then a dark spaceship looming out of the dark, bringing all the sound
and colour with it. Then - surprise! - its LEGO! The best font
for the job was Futura Medium: it looked just fabulous on 2001:
A Space Odyssey. Serious and arty, but not so aggressive; sharp
edged, but not quite horror-show. Its squared off edges and perfect
complemented standard issue LEGO geometry rather well, I thought.
Last modified Sat, May 29 2004 by Lindsay Fleay